Usability is great but in an age where alternative options are only a click away is it enough? From the outside, you may have designed a shop window to display your products or services in the best possible light but what makes people take that critical step and commit to a purchase? Sigma UK presents some real world examples of how companies are getting it right, and wrong in eCommerce.
Jamie Clouting is a Business Analyst & User Experience Consultant working for Sigma in the UK. He's passionate about good quality software and works alongside users and developers to capture requirements, research user behaviour and ensure the right solutions get implemented. His current job involves everything from user interviews and card sorting, to producing wireframes, interactive prototypes and full system specifications. Jamie is an active member of the International Institute of Business Analysis and his clients include the BBC, ITV, Mercuri International and InterContinental Hotels Group.
Chris Bush is the Head of User Experience for Sigma UK with over 10 years’ experience in interaction design, usability and accessibility. Chris helps our customers to design interfaces and systems that offer the best possible experience for end users. With a background in web and mobile design, standards compliant HTML and CSS, Chris ensures we produce creative, intuitive and accessible designs for websites, portals and other online information systems. Chris is a Certified Usability Analyst and his clients include National Geographic, BBC Canada, InterContinental Hotels Group, Citizens Advice and University of Brighton.
The Sigma UK team specialises in user experience, focusing on research, testing and engagement with real users to design and build successful interfaces, products, systems and services.